Blogworld has been buzzing about ImThere, an innovative mobile social networking service. Now the service has caught the attention of the St. Louis Post-Dispatch, snagging a spotlight in a recent Random Play feature.

UMR student-entrepreneur Benjamin Roodman is CEO of this new networking service that connects subscribers to information about events -- such as concerts, CD launch parties or indie film festivals -- via text messages over their cell phones.

Here's how it works: Users log on to the website and create profiles based on their musical tastes and other interests. Users can post photos in real time taken with cell phones from concerts, write reviews of events and get a text message with a list of events happening in the area, based on their interests.

It's a handy little service to use when you're in the St. Louis area but I'm looking forward to early April, which is when Ben tells me Ramped Media will launch ImThere nationwide. When that happens, I'm so there.