UMR researchers are known for protecting the environment, developing innovative solutions to infrastructure problems and even uncovering eatery slang. But even I didn't realize this:

Researchers in the University of Missouri-Rolla packaging program actually studied the problem of protecting hollow chocolate bunnies from accidental falls. They concluded that the bunny needed a cushioned ride to survive a fall. A highly sophisticated, air suspension package was recommended to prevent breakage -- sort of like air bags for the vulnerable bunny. Unfortunately, despite these recommendations, chocolate bunny safety is callously disregarded since most hollow bunnies are still sold either in plastic wrap or metal foil. They're still susceptible to accidental damage.