Today the St. Louis Rams, 0-3 so far this season, pin their hopes on switching to a new starting quarterback in the effort to notch the first win of the season. A victory could not only lift the spirits of Rams fans, but could also put a little more money into the pockets of St. Louisans.According to some recent research by Michael C. Davis, associate professor of economics at Missouri S&T, and Christian End, a former member of the S&T faculty who now teaches at Xavier University in Ohio, a winning NFL team can have a statistically significant effect on a metro area's personal income. David Nicklaus of the St. Louis Post-Dispatch discussed the research in a recent column.
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