Years ago, those groovy mod rockers the Who sang about "going mobile." These days, UMR student Ben Roodman is putting a new spin on the idea with the launch of ImThere, a social networking service that integrates the Internet with cellular telephone technology.
Roodman, a senior computer engineering major from Chesterfield, Mo., is the the CEO of ImThere, which could become the MySpace of the mobile world. It's a social networking
service that connects subscribers to information about events -- such as concerts, CD launch parties or indie film festivals -- via text messages over their cell phones.
ImThere is the first service launched by Ramped Media, a company Roodman co-founded in 2006. He describes ImThere as "a user-driven site that allows people to find things to do, by using either their cell phone or the website."
"We want to be on the forefront of mobile Internet technology,” Roodman says. “Text messaging is the medium that’s going to allow us to get to that point.”
Roodman and company -- which includes some fellow UMR students and one recent grad -- are piloting ImThere in St. Louis with plans to expand it to other markets later this year. Keep tabs on how things progress for this budding entrepreneur at the Ramped Media blog.